I was in a conversation the other day with a fellow entrepreneur on the topic of OKR’s and specifically how to deal with the fact that Google – the number one evangelist of this goal-setting framework – suggests that you should set the bar so high that even with your best effort, you should never be able to score more than an average of 0,7. That means goals will stay elusive, so how can you ever be happy?

I think that’s an excellent question and possibly even a valid objection. The way I see it though, planning and goal-setting fundamentally isn’t about defining your level of ambition (and measuring your success). Instead, it’s all about heightening your sensibilities with regards to the priorities you make.

Which means it’s fine to celebrate even when you didn’t nail your key results, as long as you’re looking back and you’re seeing that you tackled the right problems. 

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