- A Horse Walks into a Bar | David Grossman
- A Little Life | Hanya Yanagihara
- Allas Älskare Ingens Älskling | Per Hagman
- Anything You Want | Derek Sivers
- Blue Ocean Strategy | W. Chan Kim & Renee Mauborgne
- Chronicles | Bob Dylan
- Confessions of an Advertising Man | David Ogilvy
- Contagious How to Build Word of Mouth in the Digital Age | Jonah Berger
- De Oroliga | Linn Ullman
- De Polyglotta Älskarna | Lina Wolff
- Den Långsamme | J.M. Coetzee
- Den som stannar den som går | Elena Ferrante
- Det förlorade barnet | Elena Ferrante
- Det goda sovjetiska köket Minnen, mat och längtan | Anya Von Bremzen
- East of Eden | John Steinbeck
- Elizabeth Costello | J.M. Coetzee
- Ett Dåligt År | J.M. Coetzee
- Familjen jag hade | Bill Clegg
- Förr eller senare exploderar jag | John Green
- Growth Hacker Marketing A Primer on the Future of PR, Marketing, and Advertising | Ryan Holiday
- Historien om Michael K | J.M. Coetzee
- Häxtävlingen | Eva Ibottson
- I hjärtat av landet | J.M. Coetzee
- I väntan på barbarerna | J.M. Coetzee
- Jazz | Toni Morisson
- Järnålder | J.M. Coetzee
- Kalle Vrångelbäck | Ingrid Sjöstrand
- Kastrullresan | Edith Unnerstad
- Legenden om Sally Jones | Jakob Wegelius
- Marketing High Technology | William H. Davidow
- Mr Foe | J.M. Coetzee
- Mördarens Apa | Jakob Wegelius
- Neverwhere | Neil Gaiman
- Nu seglar Pip-Larsson | Edith Unnerstad
- Onåd | J.M. Coetzee
- Pappa Pellerins dotter | Maria Gripe
- Perennial Seller The Art of Making and Marketing Work that Lasts | Ryan Holiday
- Purple Cow | Seth Godin
- Pysen | Edith Unnerstad
- Påstår Pereira | Antonio Tabucchi
- Scrum The Art of Doing Twice the Work in Half the Time | Jeff Sutherland
- Shantaram | Gregory David Roberts
- Skymningsmarker | J.M. Coetzee
- SVJ | Roald Dahl
- The Art of Scalability Scalable Web Architecture, Processes, and Organizations for the Modern Enterprise | Martin Abbott & Michael Fisher
- The Marketing Imagination | Theodore Levitt
- The Patrick Melrose Novels | Edward St Aubyn
- The Tipping Point How Little Things Can Make a Big Difference | Malcolm Gladwell
- The Underground Railroad | Colson Whitehead
- Tiden där emellan | Maria Dueñas
- Trust Me I’m Lying Confessions of a Media Manipulator | Ryan Holiday
- Ut ur världen | Karl Ove Knausgård
- Vi de drunknade | Carsten Jensen
- Välkommen till Amerika | Linda Boström Knausgård
- Zero to One Notes on Start Ups, or How to Build the Future | Peter Thiel & Blake Masters
***
Other reading lists: 2018, 2019, 2020, 2021, 2022, 2023, 2024