#psychology


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  • Use the Force

    Knowing your opponent’s most ardent desire is the key to beating them at their own game.

  • Steady On Target

    It’s all very well to come up with an award winning strategy, the tough bit is to stick to it when the goings get rough.

  • Smarter isn’t Better : the Surprising Truth About High Output Teams

    What’s the factor that allows some teams to achieve the seemingly impossible? It turns out you can’t just put the best people from different fields in a room and wait for synergy to happen.