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Introducing Straddle, a Framework For Validating Startup Ideas
A good framework paves a way for the mind, making it easier to grasp a reality which will always remain chaotic in its essence.
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Product Spells D-E-V-I-C-E + S-E-R-V-I-C-E : Lessons from William H. Davidow on High-Tech Marketing
Segmentation is marketing’s most discussed and least understood concept.
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Product People Will Get Us Out of the Fix
It will be a slog for a while, but who ever said it was going to be easy?
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Beyond What They Want
How to build products that doesn’t just give people what they think they want.
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Follow Your Fans
A company will forever bear the DNA of its first avid customers.
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Death of the Salesman
Being effective at sales has very little to do with how sales people are supposed to behave.
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Love What You Launch
Just because it’s minimal doesn’t mean it’s easy.
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Smarter isn’t Better : the Surprising Truth About High Output Teams
What’s the factor that allows some teams to achieve the seemingly impossible? It turns out you can’t just put the best people from different fields in a room and wait for synergy to happen.
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Startup Fallacies
You don’t need a great idea to get started, cash is a nice-to-have, and team is *everything*.