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Product Spells D-E-V-I-C-E + S-E-R-V-I-C-E : Lessons from William H. Davidow on High-Tech Marketing
Segmentation is marketing’s most discussed and least understood concept.
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Customer Value as North Star
Just because you’re metric driven, doesn’t mean you’re going in the right direction.
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Take Me to the Moon
Communicating what you want done is the essence of product management, but finding the right level of abstraction can be hard.
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Imagine the Unthinkable : Strategy Lessons From an Intelligence Officer
An insight to me might be gobbledygook to you. That’s because its value comes from how I arrived at it.
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Follow Your Fans
A company will forever bear the DNA of its first avid customers.
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Death of the Salesman
Being effective at sales has very little to do with how sales people are supposed to behave.